Nestling on the Western shore of the Arabian Gulf, Qatar is a unique destination that is steeped in culture with an eye on the future. Inhabited by a deeply spiritual people, Qatar is home to individuals with unique taste and impeccable style. This taste and style is a tradition brought down from generation to generation. From a time when dwellers roamed the golden sands adorned with the trends of their ancestors.

The collection has been inspired by the concept of Dazzah. Since time immemorial, a bride has gone to her new family with gifts. Traditionally, these gifts were held in an Embayyat which is a wooden chest decorated with intricate wood carvings and inlaid with brass or gold and given as a gift symbolizing the prosperity the new bride brings to her husband's home. In a bygone era, skilled craftsmen of the Gulf region worked long and hard decorating the Embayyat with designs which grew more intricate and personal as time went by. Ultimately, craftsmen in the area became adept at expressing the local spirit in the designs of the Embayyat unique to this region.

It is from this rich history that the designs of the Dazzah Collection are born. Fursan is emblematic of strength and gallantry. It embodies the cultural notion that women are the nation's jewel. We at Fursan believe that our work encapsulates this tradition while showing women the world over our appreciation through offering Dazzah. Its goal is to allow every woman to feel as exceptional as a bride stepping into a new world of splendor and fortune.

Our designs are imbibed with creativity and yet are well structured to meet the desires of a refined woman. The collection is a distinctive blend of modernity and elegance and is impeccable for all occasions. The material for each piece has been handpicked to bring out the light and mystique of a Fursan woman who stands out in the crowd. A single artisan works on a single piece of merchandise, thus ensuring the uniformity of design. The final result is a handbag with timeless charm; an indispensable accessory that turns each woman into an icon of elegance and style while showcasing a cultural heritage that is unique to the Arabian Gulf.